Category: Marketing Analytics
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Why Is My Ad Spend Going Up but Sales Are Flat?
A practical diagnostic for business owners whose ad spend is rising while sales stay flat, covering diminishing returns, attribution inflation, funnel friction, and MMM.
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Cost Per Lead by Industry: 2026 Benchmarks for SMBs
Cost per lead varies 10x across industries. Use these 2026 benchmarks to understand whether your CPL is competitive — and which channel reallocations would bring it down.
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Lead Quality vs Lead Volume: Which Channels Actually Drive Revenue
Lead quality vs lead volume: high-volume leads from one channel may cost more per qualified opportunity than low-volume leads from another. Here’s how to analyze channels by quality, not just volume.
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ROAS Is Good but Revenue Is Flat: Why the Metric Can Mislead You
A plain-English explanation of why ROAS can look good while revenue stays flat, and how business owners should evaluate ad performance instead.
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Is My Ad Spend Too High? A Self-Serve Diagnostic Checklist
Run this 10-point checklist to find out if your ad spend is too high for your business — and what to do about it before you waste more budget.
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Why Google Ads Click But No Leads: 5 Fixes That Work
Your Google Ads get clicks but no leads? Here are the 5 most common reasons — and the fixes that actually move the needle on form-fill conversions.
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Multi-Channel Lead Attribution Modeling: Assign Credit Where It Is Due
A practical guide to multi-channel lead attribution for owners who need to know which channels create qualified leads, not just last-click credit.
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LinkedIn Ads Lead Generation: A Practical SMB Guide
A practical guide to LinkedIn Ads lead generation for SMBs, focused on targeting, offer fit, funnel design, and measuring qualified pipeline.
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Facebook Ads Lead Generation: A Practical Guide for B2B and SMB Teams
A practical guide to Facebook Ads lead generation, focused on lead quality, offer clarity, funnel follow-up, and measuring real business outcomes.
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Ecommerce Retail Media Measurement: A Bayesian Framework for Accurate ROAS
Siloed platform reports make every channel look like it’s driving results. Bayesian MMM gives ecommerce brands the unified, probabilistic picture of channel contribution that no single-platform attribution tool can provide.