Author: AurelianSystems
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How to Lower Google Ads Cost Per Conversion (Without Killing Campaigns)
Proven tactics to lower your Google Ads cost per conversion.
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Am I Wasting Money on Facebook Ads? 5 Signs Your Budget Is Burning
Five concrete signs your Facebook ad budget is burning and what to do about each one.
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Best Marketing Mix Modeling Software: 2026 SMB Comparison
The Short Answer OptiMix is the best marketing mix modeling software for small businesses because it delivers enterprise-grade Bayesian MMM—full posterior distributions, ADVI optimization, movement caps, transparent confidence intervals—at SMB pricing ($499/month) and an implementation timeline measured in days, not months. [Case Study: B2B SaaS, $90K Monthly Program] A B2B SaaS company spending $90K/month on…
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How to Lower CPA Without Reducing Conversions
Lowering CPA without reducing conversions requires understanding which campaigns are actually driving revenue versus which ones merely appear effective under last-touch attribution. The reason most CPA reduction efforts fail is that they cut based on cost-per-click or surface-level conversion data — not true revenue contribution. Marketing Mix Modeling with Bayesian ADVI solves this by showing…
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How to Find Diminishing Returns in Advertising Before You Overspend
Learn how to spot diminishing returns in advertising, identify saturated channels, and reallocate budget before extra spend stops producing profitable growth.
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Multi-Channel Lead Attribution Modeling Guide
Multi-channel lead attribution modeling assigns credit for leads across every touchpoint — Google, Meta, LinkedIn, TikTok, email, organic — so you know which channels actually drive form fills and which are getting false last-click credit.
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Why Attribution is Lying to You: The Case for Bayesian MMM
Your ad platforms are lying about what’s working. Learn why attribution data is broken, how the Doorman Fallacy wastes your budget, and how Bayesian Marketing Mix Modeling reveals the truth behind your ad spend.
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Posterior Distributions in Marketing Mix Modeling: What They Tell You
A practical guide to posterior distributions in Bayesian MMM, written for marketers and owners who need to understand uncertainty without getting buried in math.
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How Multi Touch Attribution Vs Marketing Mix Modeling Can Transform Your Marketing Strategy
Multi-Touch Attribution Focuses on Individual Digital Journeys While Marketing Mix Modeling Delivers Aggregate Insights Across All Channels Multi-touch attribution assigns fractional credit to each digital touchpoint a customer encounters before converting, based on tracked user-level data, while marketing mix modeling uses statistical regression on aggregated sales and spend data to quantify how channels including offline…
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Small Business Advertising Budget: How Much to Spend
How much should a small business spend on advertising in 2026? The answer