Author: AurelianSystems
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Multi-Touch Attribution vs Marketing Mix Modeling: Which Approach Wins in 2026?
Multi-Touch Attribution vs Marketing Mix Modeling: Which Approach Wins in 2026? The short answer: Neither approach wins outright in 2026 — the winner is a hybrid strategy that combines the granularity of multi-touch attribution (MTA) with the holistic, privacy-proof power of marketing mix modeling (MMM). For most small-to-medium businesses, MMM is becoming the more reliable…
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The Free Marketing Waste Calculator: Spreadsheet for DIY Audit
Download and use this free marketing waste calculator to quantify exactly what percentage of your ad budget is being wasted.
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TikTok Ads Lead Generation: The Emerging Channel Guide for SMBs
TikTok ads lead generation requires a different strategy than Google or Meta — interest-based targeting, native lead forms, and video that doesn’t feel like an ad. Here’s what actually works.
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How to Know If Ads Are Wasting Money: A 3-Step Audit for Busy Owners
A quick owner-friendly audit for finding wasted ad spend, spotting weak campaigns, and deciding what to pause, fix, or measure more carefully.
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How to Reduce Ad Costs Without Losing Leads (The Surgical Approach)
A surgical approach to cutting ad spend — reduce costs without losing leads.
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The Real Cost of Misattributed Ad Spend: Why Your ROAS Lies
Every week, marketing teams across the country look at their dashboards and make decisions that cost them real money. They see a campaign with a ROAS of 4.0 and another with a ROAS of 1.5, and they make the obvious choice: cut the loser, scale the winner. [Case Study: Multi-location Franchise, Attribution Audit] A 28-location…
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The Complete Guide to MMM Modeling for Growth-Minded Teams
What Is Modeling MMM and Why It Matters for Modern Marketing Modeling MMM is a statistical method that uses historical sales and marketing data to measure how each channel contributes to revenue, enabling precise budget allocation. This approach treats marketing spend like ingredients in a recipe, where the overall dish succeeds only when proportions match…
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Why Am I Wasting Money on Ads? Cross-Channel Diagnosis
Why am I wasting money on ads? The answer is usually channel-specific. This cross-channel diagnosis framework reveals exactly where — and why — across Google, Meta, and TikTok.
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Marketing Mix Modeling for Small Business: What It Is and When It Helps
A plain-English guide to marketing mix modeling for small business owners who want to understand which channels drive revenue and where to reallocate ad spend.